Canmore Tourism Group Overcomes Deficit in 2012, Looking Ahead to 2013

The tourism industry in Canmore is seeing a healthy uptick, as reported by the Canmore Business and Tourism organization in a meeting this past Tuesday. Andrew Nickerson, CEO and president of the group noted that the reorganization of the board and its responsibilities has helped turn things around. More leadership has been shown and a new auditing agency has been hired. Basically the workings of the CB&T are being looked at with fresh eyes.

A deficit in the funding side was found from last year, putting the agency in the red. Apparently the prior auditing agency had missed something, pronouncing the organization fiscally sound and in the black each year. After some reorganization, the CB&T is now officially back in the black overcoming a deficit of $162,000 and turning it into an asset of $83,000 in net funds.

Plans are afoot to keep marketing Canmore as the destination of choice in Alberta for both foreign and domestic tourists, even those in nearby locales. Advertizing will gradually increase as the budget likewise increases. Ways to improve and grow the Destination Marketing Fund are in the works. One of those is a proposed three percent tax on accommodation and tourist activities, beginning in 2013. This tax would be paid by the consumer and not affect the bottom lines of local businesses. CB&T estimates this tax will bring in over $1.5 million by the end of 2013. Council will be taking a look at the proposal during the fall session.


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